Jambu Footwear is an up and coming shoe brand that has great products but needed something to stand for. When they came to us, Jambu was nothing more than a bunch of product catalogs.
"Life's a Journey" was launched in Spring 2014 and introduced Jambu as a brand. This was more than an ad campaign for the company and its fans, this gave them something to stand for beyond shoes. And it worked great, because a couple of months after launch, sales and engagement soared and resulted in Jambu's biggest quarter ever.
Jambu's embraced "Life's a Journey" as a campaign and as a new company moto. Here's what they stand for now:
Jambu empowers people to love their journey through life.
Let the plan be not to have a plan. Embrace every path. Explore those inevitable twists and turns. Grab opportunities and seize the moment. Live the memories you want to remember.
Reach higher. Dig Deeper.
Life's a Journey... Enjoy it together