Down to Earth is a super healthy yummy organic trail mix. It's really like no other. We wanted to give the product a cool name with a cool, hip and "down to earth" look and feel.
Birdie was born.
He's a quirky, confident bird who lives in Williamsburg Brooklyn and feeds Down to Earth Organic Trail Mix to hundreds of hungry hipsters. They love him over there.
Since we had a tiny to almost no budget, we had to build everything in-house and from the ground up. I created everything from product concept, name, packaging and everything in between.