Down to Earth Trail Mix

A small business came to us with an amazing product and almost no budget. I created a brand identity and simple eco-friendly packaging that matched its name: down to earth. We wanted to give the product a cool name with a cool, hip and "down to earth" look and feel. Birdie was born. He's a quirky, confident bird who lives in Williamsburg Brooklyn and feeds Down to Earth Organic Trail Mix to hundreds of hungry hipsters. They love him over there. Since we had a tiny to almost no budget, we had to build everything in-house and from the ground up. I created everything from product concept, name, packaging and everything in between.

Logo Design

Packaging Design

Typography

Facebook Revamp

Social Posts

Collateral

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