Don't Generalize My Generation Project

What is it? Don't Generalize My Generation is a series of events created and organized by Madison's Browne Fellowship in order to give a voice to the Millennial generation and create an open discussion between them and other generations. These events took place at Deutsch Inc, Creative Week 2013 and ADCOLOR 2013. Below are the promotional campaigns and event materials used prior and during these events. Contribution: This passion project was truly a group effort between the six MBF board members and Fm Ads. As the creative on the board, I was in charge of the concept, the design and execution of this campaign. I worked closely with vendors and editors and was managing the project from beginning to end making sure everything is consistent and delivered on time.

We partnered with local millennial comedians "Shane & Dave" and went out to the streets of New York and asked people about their opinion, and we got an honest response. The result is quite fun.

FREE THE TITLES

FREE THE TITILES was what we took away from this experience.

During ADCOLOR 2013, we introduced our conclusion and solution to this problem: REVERSE MENTORSHIP.

If people took the time to talk and empathize with each other, they will find that they are not that different and that there's a lot they can learn from each other.

We're all humans at the end.

The "Browne Paper", our version of a white paper was given to attendees during the panel.

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