NO FEAR Campaign

Assignment: Integrated Campaign for Global Retailers Insight: Our target strives in extreme and adrenaline-charged situations. To us, it’s crazy but to them it’s second nature. Campaign: ] This is my comfort zone [ Solution: This campaign celebrates the bravery of these athletes while inspiring its audience to reach for the stars. We showcase them doing what they love and brought that “comfort zone” experience through installations in stores, events and digital/interactive experiences. We introduced a new element to the brand to aid the new campaign: the inverted brackets. Contribution: Concept, Art Direction, Typography, Design.

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