NO FEAR
Assignment: Integrated Campaign for Global Retailers Insight: Our target strives in extreme and adrenaline-charged situations. To us, it’s crazy but to them it’s second nature. Campaign: ] This is my comfort zone [ Solution: This campaign celebrates the bravery of these athletes while inspiring its audience to reach for the stars. We showcase them doing what they love and brought that “comfort zone” experience through installations in stores, events and digital/interactive experiences. We introduced a new element to the brand to aid the new campaign: the inverted brackets. Contribution: Concept, Art Direction, Typography, Design.
You may also like

#365ofEmpireStateBuilding
2013

I See You Wellness
2023

Madison's Browne Fellowship Branding
2013

NimbleTV
2013

Don't Generalize My Generation Project
2013

Sandy Relief Project
2013

The People's Dispensary
2023

Jambu Footwear Fall Collection
2014

Feminism is for EVERYONE
2013

Small Business Saturday
2016