The Leaders Summit brings together business and sustainability leaders from all over the world during the United Nations General Assembly week, for the purpose of advancing the Sustainable Development Goals within the private sector.
In 2024, we approached Champions Design to help us develop a new brand identity for the United Nations Global Compact flagship event and they proposed the brilliant concept of the flag system; flags as a symbol of hope and global unity.
Acting as the creative director (and client), we worked collaboratively to develop a brand identity and design system, then with the help of my team, we brought it to life for the first time during UNGA 78 at the Javits Center.
It was a huge success which set the same for elevating the brand on a global scale.
